POP ART
Pop Art movement is used on common everyday objects to portray elements of popular culture, primarily images in advertising and television. The term ‘Pop art’ was first used by an English critic, Lawrence Alloway in an edition of Architectural Digest (1958). He was describing all post-war work centred on protecting the viewer, and said that it had “discarded the psychological allusions of Abstract Expressionism”
There was an attempt to bring art back into American daily life, with an abstract painting. It was rejected because of its sophisticated and elite nature. Pop art shattered the divide between the commercial arts and the fine arts.
The Pop Art movement began in England in the 1950s and later ‘caught on’ in the United States during the 1960s. Richard Hamilton and Eduardo Paolozzi (members of the Independent Group), pioneered the movement in London in the 1950s.
Andy Warhol wasn’t actually the first artist to use art for advertising, and he remains the best known practitioner. In paintings like “200 Campbell’s Soup Cans” (1962) and “Marilyn Monroe Diptych” (1962).
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